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Welcome to the first Sound Associates email newsletter. Together with the news section of our website, we aim to use it to keep you up to date with our views of the comings and goings of the cinema industry.

I am particularly excited having attended the annual conference of the Event Cinema Association in London recently. There is real evidence now that cinema is entering an exciting new era, that started with the digital revolution and is being enhanced by alternative content of all types. I had many upbeat conversations with many of you who were there.

If you are attending the ShowEast networking event in Florida that opens this week, I look forward to seeing you there.

Graham Lodge, 
Managing Director, Sound Associates


Global Cinema Industry News:

Holywood experience, Hollywood content

This week sees another big Hollywood event… but it’s Hollywood in Florida that is hosting the big networking event for the global movie industry. The ShowEast convention and the Expo are being held this week.
The organisers claim unparalleled networking opportunities. To underline this they have made more time available for networking and have enhanced last year’s trade show into the Expo. It certainly sounds enticing.If you would like to talk to Graham while you are there, reply to the mail to which this newsletter is attached and request a slot. Graham looks forward to catching up with you.

Show East October27-30 2014



ECA image


ECA image

UK Cinema Industry News:

Events come of age at ECA Conference

This conference reinforced the exciting potential of Event Cinema for exhibitors and everyone right through the supply chain.
The outstanding success of the Billy Elliott event, shown in cinemas around the UK, and yielding £1.9m in takings, is proof that the potential of alternative content is maturing into real revenue streams.The conference was held on 16th October 2014 at the beautifully restored art deco Genesis Cinema in East London. The Event Cinema Association hosted it and now boasts 73 members, reflecting the buzz around this fast-growing and dynamic area. Indeed Event Cinema in the UK has grossed £19m in the past year.Sound Associates were sponsors of the conference and our name was everywhere. The most popular give-away was our iconic mini- cinema torch, and almost every one of the 200 attendees now have one to light up their lives.

Click here for a copy of our Editorial for the Event





Forthcoming UK cinema event - Cinema Exhibitors Conference

It seems conference season is well and truly upon us. The lynchpin of UK industry events takes place on 27th November 2014 at the Cineworld O2 in Greenwich. We will be there and Graham is appearing as a panellist. It is going to be well attended – in fact it is sold out already.
So if you are going, and would like to meet Graham or one of our team, please reply to the email to which this newsletter is attached and request a slot. We look forward to catching up with you.

  Cinema of the Future - November 2014





Sound Associates News

David West, Associate Sales Director


Welcome David West, who joins the team as Associate Sales Director. David brings a wealth of sales and marketing experience from the technology sector.


“I am a newbie to the cinema industry and I feel excited about being involved in it. I look forward to meeting our clients and partners and to being a part of the Sound Associates story.”

David West, Associate Sales Director, Sound Associates

  Keeping your screen running  
Keeping your screens running

If you have purchased equipment from us or used our installation services, you will probably know all about our after sales service. Sound Associates have now made this after sales support and service available to companies that have not used us before. The service is designed to support the Digital projection and sound equipment in your venue, and to maintain that equipment at its optimal performance for its entire life.


Our Support and Service Agreements cover:

• Preventative Maintenance (PM) - as recommended by the equipment manufacturer.

• Remote Support – to keep you on screen at minimal cost.

• Reactive Call outs – when all else fails, to get an engineer out to fix the problem urgently.


Contact us for further details of our pricing and service levels. We look forward to discussing your specific needs and how our service options can best meet them.

Get access to our unique knowhow and experience and keep your screens up and running – now and into the future.


Steve MacWhirter, Operations Director  

“In the operations team, we continue to strive for improvements in all our processes in order to get the best quality of service we can provide, every time. Some of these processes touch our customers directly, others are more in the background but are arguably equally critical to our clients if they mean our service is quicker, more efficient or more consistent or even more cost effective. More on all of this next time!”

Steve MacWhirter, Operations Director, Sound Associates


Mark Foreman, Technical Sales Manager  

“It’s been a hectic period for the sales team, helping cinemas that want to upgrade to the latest and greatest picture and sound. 2015 looks like being a bumper year for blockbusters, and we are already seeing lots of new requirements coming through. I have a feeling that Christmas is going to be cancelled!”

Mark Foreman, Technical Sales Manager, Sound Associates

Sound Associates - Go to the next level

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