Sound Associates was formed in 1958 to provide sound recording and dubbing services, initially as a small independent consultancy. With a move to larger premises in Bayswater in 1966, we then offered more extensive recording, editing and preview facilities.
In 1977 Sound Associates was awarded the contract to install the first twelve Dolby four track optical stereo cinema sound systems
in the UK, including in the Odeon Leicester Square, for the premiere of the original Star Wars.
The company’s ties with cinema exhibition continued to strengthen and develop until 1984 when we were appointed the sole authorised
distributor for Cinemeccanica projection equipment in the UK. As a result, in 1985 we were awarded the contract to install
the projection and sound equipment in the first purpose built multiplex in the UK at The Point, Milton Keynes.
Sound Associates has continued to be at the forefront of cinema development as the preferred equipment supplier for major operators
such as Apollo (now part of Vue Cinemas), Odeon, UCI (now part of Odeon) and Vue Cinemas (formally SBC, Warner Village and
Ster Century), as well as for smaller independent and Local Authority run venues.
We have been at the very forefront of digital projection in the UK - in 2005 we formed part of the consortium awarded the contract
to install the first 50 digital cinema projectors for the UK Film Council’s Digital Screen Network. Since then we have converted
over 1200 screens to digital projection – and have added satellite, automation, Theatre Management Systems, 3D and content
delivery systems to many of these screens.
Our services to the cinema industry have expanded in recent years and we now have Support and Service Agreements for approaching
2000 UK screens – where we offer reactive and pro-active maintenance support.
Sound Associates is an authorised dealer or distributor for all major cinema industry manufacturers and suppliers, including:
- Digital Cinema Projectors – Barco, Christie, NEC and Sony
- Digital Cinema servers – Dolby, Doremi, Barco, GDC, QSC
- Cinema Sound Processors – Datasat, Dolby, QSC, Trinnov
- 3D systems – Volfoni, XpanD
- Cinema speakers – JBL, KCS, QSC, Christie
- Disability Access equipment – Williams Sound, Dolby Fidelio
- Immersive Sound Systems – Dolby Atmos, DTSX
Peter Lodge, Sound Associates 1958
Why use Sound Associates?
Sound Associates is a second generation family firm, having been started by Graham’s father, Peter, in 1958. At first the company
operated uniquely in the world of sound, but for more than 30 years, we have been at the forefront of cinema specialising in
both picture and sound.
As exhibitors moved from 35mm to digital cinema, so our expertise changed. We remain the UK’s leading supplier and installer of
digital projection and audio systems, including the latest immersive sound systems like Dolby Atmos and Barco Auro. Many of
these multi-channel audio systems have benefitted from the additional use of QSC Q-Sys audio processing and routing to give
the maximum flexibility for conference and other live requirements outside normal cinema uses.
We have a deep knowledge of the cinema industry, the products that it uses and the services that it requires to help our clients
get the very best from their auditoriums. Our fully trained team demonstrates a passion for achieving the very best image and
sound and we have a deserved reputation for a flexible approach, a “can do” attitude and always achieving the planned opening
Sound Associates currently has a large team of engineers, many of whom have worked for us for over 15 years. They are based all
over the UK allowing us to work on projects all over Britain and overseas. It also enables us to offer support and maintenance
packages to ensure minimum amount of dark time due to breakdown.
At our Head Office just outside London we have a professional team in the sales, operations and finance functions; they understand
the needs of our customers and can help with enquiries and can offer information and support.
We are located in West Molesey, Surrey, just inside the M25. In addition to the office and administration functions, we also have
extensive storage, workshop and testing facilities.
We stock a wide range of spares and consumables ensuring a quick response to call outs or sales requests.
Our workshop is an area where we build sound racks, carry out refurbishments and repairs and prepare all the equipment for installation.
Our engineers also use this area to develop in house designs for anything from digibases to automation systems.
Finally there is a large test area, which is effectively our own cinema. This is where Sound Associates assess and evaluate new
equipment, run training programmes and test and configure all equipment prior to installation.
Our long history in the cinema industry enables us to provide our customers with the level of support that best suits their needs.
Sound Associates can help with the initial design process, we can make informed and impartial recommendations for product selection
and we provide an installation service that is professional, efficient and right first time.
Our customers range from large multiplexes, independent cinemas in the UK and across Europe, to post production houses, theatres,
museums, hospitals and hotels, and we are proud to maintain the cinemas in British Forces bases both here and overseas.
Being a part of this group of European cinema integrators, we believe that together, we can strengthen co-operation and collaboration
and pool our many years of experience and local knowledge to better serve our customers.
We are proud to be the authorised distributor of all leading manufacturers, and as such, we can offer our customers an impartial
solution that best fits the needs of their venue, providing a range of products and solutions to create the very best digital
sound and visual experience possible.
Sound Associates are proud to offer a wide range of services to assist during the entire life cycle of your cinema:
- Consulting and Design - Whether you are starting with a blank page or upgrading an existing venue, we know
how to get the best from your space.
- Installation and Commissioning - For more than 30 years Sound Associates have installed cinema and sound systems
in all sorts of locations. We help you show all types of content from Hollywood blockbusters to ‘Event Cinema’ performances
with satellite broadcasts of live theatre, opera and music concerts from across the globe.
- Building on Quality - We have applied our knowledge, expertise and experience to perfect a process that has
been proven in hundreds of installations.
- Support and Service - SA engineers are always at hand to help in the unlikely case of a breakdown. We can
diagnose remotely or offer a callout where necessary. For all cinemas, we now offer a range of support and service options,
so you can chose the right level of care according to your needs and budget.
- Spares and Consumables - We offer an extensive range of spares, consumables, lamps, and specialist equipment
- all designed to ensure that your screens keep running and that your customers enjoy the best experience.
- Innovations – We continually test and assess forthcoming innovations, such as immersive sound and vision,
remote diagnostics and support, automation systems and server and storage breakthroughs.
Click here to download the 'Why use Sound Associates?' leaflet
Graham Lodge - Managing Director
Graham joined the family business, initially as a cinema installation engineer - working on the installation of the UK's
first multiplex in Milton Keynes, over 30 years ago. Having worked in all areas of the business, he took over as Managing
Director in 1996.
Graham is very well known within the cinema industry and, having a keen interest in the mechanical and electronics of cinema
technology, Graham is regularly consulted by many cinema operators to help specify projection and sound systems and advise
on their installation and on-going support.
During the last 21 years he has overseen the installation of well over 1200 screens. Today, this knowledge and experience is
used to assist in the design and specification of cinemas worldwide and to develop new areas of business.
Mark Foreman - Sales Director
Having served the cinema industry for over 26 years, Mark gained his experience initially as a projectionist in one of
the busier London West End cinemas. He then moved to a position with one of the key UK cinema integrators, initially as
a cinema engineer and more latterly as a project manager – running projects for UK multiplexes, independent cinemas and
a number of overseas projects – including being the rushes support engineer for a number of Hollywood blockbuster films.
Following a spell as an independent cinema engineer Mark became the Technical Manager for a 3D company covering EMEA and Russia
supplying support for Sales, Contracts and technical departments.
George Daniel ACCA, MBA, BSc (Hons) - Finance Director
George has twenty-seven years’ experience in finance. He has a successful track record of linking finance with operations
to improve productivity, efficiency and bottom-line results.
Until recently, George worked in North Africa and the Middle East, where, as Finance Director / Vice President of Finance,
he played a leading role in providing innovative financial solutions for some of the landmark developments in Egypt, Dubai,
Bahrain and Oman.
He joined Sound Associates in 2015 to create a solid financial infrastructure and support corporate growth as the company develops
in this exciting, ever-changing cinema industry.
Jason Hatswell - Project Manager
Jason started his career as a Trainee Projectionist for Warner Bros back in 1994 at the recently-opened site in Meadowhall
Sheffield before moving to the new site in Leeds as a Senior Projectionist, later becoming Technical Manager.
He joined Sound Associates in 2009 and soon became a vital part of our engineering team.
He was involved with some of our major projects over the years, acting as a link between clients, suppliers and technical managers.
His technical knowledge is an essential addition to his project management skills.
What is UNITIA?
UNITIA is a group of European cinema integrators, set up in 2015 by Ciné Digital Service (France), Kelonik Group (Spain) and Cine-Project
(Germany) in order to “bring to cinema exhibitors the guarantee of working with highly skilled, experienced and recognized
Sound Associates are very proud to have been invited to join this group, together with Cine-Project (Italy) and Cine-Project (Poland),
and it is our belief that, together, we can strengthen co-operation and collaboration and pool our many years of experience
and local knowledge to better serve our customers.
Click here to read the Press Release June 2015
Click here for the Unitia website
Some of our clients
Alderney Film Society
A 66 seat cinema on the beautiful Channel Island – Visit Website
Beehive Centre, Honiton
A new Community & Arts Centre in Devon – Visit Website
Capitol Horsham, Horsham
Theatre, Arts, Cinema and Music entertainment Centre – Visit Website
Eden Court Theatre, Inverness
Theatre, Cinema and Arts venue, Next to the river Ness – Visit Website
Gwyn Hall, Neath, Port Talbot
Theatre, Music, Cinema and contemporary arts centre in the heart of Neath – Visit Website
A Three screen cinema in the heart of Wimbledon – Visit Website
Kino have Two cinemas based in Rye and Hawkhurst, Kent – Visit Website
SSVC Forces Cinemas have a circuit of 14 cinemas worldwide and a “Movie Machine.” Visit Website
Based in Cornwall award winning WTW has cinemas in Newquay, St Austell, Truro and Wadebridge – Visit Website
Picture House, Uckfield
This Three screen cinema in 2015, voted best independent cinema in Europe by the ECA – Visit Website
Kino Teatr, Hastings
A cinema/Theatre within the site of the Baker Mamonova gallery – Visit Website
Warwick Student Cinema
Warwick Student Cinema (WSC) is a nationally acclaimed, student run, professional standard cinema – Visit Website
A five screen centre for international contemporary art, theatre and film in Manchester – Visit Website
Olympic Cinema, Barnes
The former Olympic studios now has a two screen cinema with café and fine dining – Visit Website
Philharmonic Hall Cinema, Liverpool
Recently refurbished to include 4K projection using the unique Walturdaw cinema screen – Visit Website
A private members’ club for people in the creative industries. With cinemas across Europe & North America – Visit Website
Exclusive Hotel chain in the heart of London with private cinemas – Visit Website
Other UK multiplex operators including:
12 cinemas with over 30 screens across the UK, specialising in art house releases.
18 boutique cinemas across the UK with a total of 42 screens , offering a mix of first run and art house films, special events
including Event Cinema and live Q&As.
Operating throughout the UK, the Republic of Ireland and across Europe. It is the third largest UK cinema chain with over
Sony Digital Cinema
We have various service and support contracts for over 600 screens across the UK.
The Office, Facilities and Test Area
Our Office: Our 16,000 square foot freehold building
Main Office: The Main Office houses our reception area, together with our sales, marketing, accounts and administration
Warehouse and Storage: Across two floors we have over 8000 square feet of storage.
Workshop Area: Our fully equipped workshop allows us to construct sound racks, assemble projectors and test equipment
prior to installation. We also offer service, refurbishment and repair facilities. Increasingly we are used to “stage” digital
installs – all of the equipment is assembled and tested as a complete multiplex prior to installation. This ensures all of
the bugs are eliminated off-site.
Test Area: As part of our office facility we have a fully operational test department with a permanent digital
projector installation for reference material and two screens (silver and white) for 3D testing. The equipment for most installations
passes through this area where it is tested and configured prior to shipping, installing and commissioning.
We are currently looking for experienced Cinema Engineers, please click here for a detailed job description.
If you would like to register your interest in this role or any future opportunities with Sound Associates, please complete the
Why do I need a DCI projector?
It is only with a DCI (Digital Cinema Initiatives) compliant projector that you can show Hollywood movies. www.dcimovies.com
Who/What is DCI?
“Digital Cinema Initiatives, LLC (DCI) was created in March, 2002, and is a joint venture of Disney, Fox, Paramount, Sony Pictures
Entertainment, Universal and Warner Bros. Studios. DCI's primary purpose is to establish and document voluntary specifications
for an open architecture for digital cinema that ensures a uniform and high level of technical performance, reliability and
This group was essential for the roll-out of Digital projection systems across the world as it sets the minimum standard of quality
and security that the Hollywood studios need before they will release their movies to be shown on these projectors.
I would like 3D. Which system should I choose?
There is no doubt that there is a 3D system to suit every type of venue.
Active – Active 3D systems utilise glasses with high frequency shutters to close off the left eye while the right
frame is displayed and vice versa. An active 3D system can be used on a standard white screen surface. These systems tend to
be more cost efficient for the emitter but have higher costs for the glasses that have to be collected, cleaned and battery
charged or battery replaced. Manufacturers include XpanD and Volfoni.
Passive – Passive 3D systems utilise polarised glasses, where each eye is polarised differently to show the respective
frame. Polarised 3D systems used a silver surfaced screen. There is an initial higher cost of the system. This system can use
disposable glasses that are cost efficient and over time will recoup any initial costs.
Manufacturers include Master Image, RealD and Volfoni.
5.1, 7.1 or Immersive Audio?
What’s the difference?
Surround Sound is achieved by placing speakers around the auditorium and behind the screen. A 5.1 system consists of Left, Centre,
Right, Left Surround, Right Surround channels and the Low Frequency Extension (LFE) channel is the .1
A 7.1 system adds Left Back Surround and Right Back Surround channels to the 5.1 configuration and allows sound effects to move
around the auditorium in a smoother fashion.
A fully immersive sound system such as Dolby Atmos, Barco Auro and the new DTS:X system involves additional audio channels with
speakers on the ceiling and walls.
The shape and size of the auditorium has an impact on the choice of sound system. A long and thin auditorium does not lend itself
to 7.1 configuration due to the problem of getting audio from the back of the room to the front rows of seats. Cost also has
a big impact on the decision as to the most appropriate system.
2K or 4K?
The majority of Digital cinema projectors installed today are 2K resolution but there are many more 4K models from Barco, Christie,
NEC and Sony now available. 4K resolution projection can help with image quality for large screens and can also be beneficial
with smaller screens when sometimes a ‘moiré’ effect can be seen when the 2K DLP pixel structure can interact with the perforations
in the cinema screen.
Not all feature films are released in 4K resolution – in this case a 4K projector will show the 2K version – some 4K projectors
will upscale the 2K resolution image to make the projected image as good as possible.
Lasers or Xenon?
Currently a very hot topic in the cinema industry.
RGB lasers have a capability to illuminate extremely large screens at very high light levels – including 3D images. This was previously
very difficult to achieve even with high power xenon lamps. 6P RGB lasers have the ability to project left/right 3D images
from a single projector.
More recently, Laser/Phosphor based projectors have started to appear on the market that offer very long operating lifetimes with
little maintenance required and no xenon lamp changing. Power consumption is also a huge benefit with some laser/phosphor projectors
consuming only 50% of the electricity required for an equivalent xenon based projector.
These projectors are more suited to smaller screens where space for a projector is typically more limited and the possibility of
ceiling mounting projectors running at low noise levels is desired. Xenon lamp based projectors are still available and selling
in huge numbers – the operating costs are still very competitive as new longer life xenon lamps are now being introduced to
the market. There is a fourth light source that is also being introduced into the DCinema market – Metal Halide. These small
long life lamps have been used in the business projector market for many years and are now being offered for use in cinema
projectors as well. NEC, Barco and Christie have introduced 2K models using twin Metal Halide lamps in parallel to illuminate
small to medium sized screens whereas Sony have a range of projector options for small to very large screens using between
2 and 12 Metal Halide lamps. One of the benefits of Metal Halide is that with multiple lamps there is a backup in the case
of a single lamp failure and the lamps can be easily changed without the necessary safety mask, jacket and gloves required
for changing high pressure xenon lamps.
Do I need a Support and Service Agreement?
It is important to maintain your equipment especially these days when there are few technical personnel at a cinema to maintain
the equipment. Remote monitoring as part of a service agreement allows us to keep a check on the status of the equipment and
react appropriately when something is going wrong – possibly before the site are even aware of an issue
Can I install my projector myself?
Manufacturers sell DCinema projectors through an established network of dealers with trained cinema engineers who not only know
how to install these projectors but also have the skills to align and commission them correctly and ensure that they adhere
to the specifications laid down by DCI. Manufacturers ’ warranty may also be affected if they have not been installed by trained,
What type of screen do I need?
The type of screen required depends on seating proximity and type of projection being installed – 2D or 3D. If seating is close
to the screen then a micro perforated screen may be beneficial. Please contact us for more information and advice.
Where do I get my Feature Films from?
The distribution of Hollywood feature films is tightly controlled and you will need to book these through a specialised film booker
who can advise you of the best route for this and the costs involved. Typically a film distributor will work on a shared revenue
basis and will charge a percentage of the ticket price with possibly a minimum guarantee depending on the popularity of the
film being shown.
What is Event Cinema?
A DCI compliant projector can also be used to show Event Cinema such as
- Live Broadcasts from the National Theatre, The Royal Opera House, The New York Metropolitan Opera House
- Live sport broadcasts
- Live gaming sessions
- Large scale presentations for AGMs etc.
Additional equipment may be required to receive satellite transmissions of live event cinema content. Some Event cinema material
may be sent to your cinema as a DCP – like a feature film. Talk to the ECA – the Event Cinema Association www.eventcinemaassociation.org
How do I pay for the equipment?
We can agree payment terms to spread the cost over several months or we work with a number of different leasing companies who can
offer you 3 or 5 year leasing arrangements for the purchase of projection and sound systems. Some of the equipment manufacturers
also offer long term finance arrangements for their equipment. Please contact us for further details.